In my Senior Capstone class, I was required to complete a comprehensive digital media production under faculty direction. My qualifications to engage in this research were enhanced over the past few months while working at my internship. While interning at The Owens Group, my first rotation was fulfilling the job role of being a Lionsgate Ambassador. As part of my job, I had to connect with social media influencers who would help promote upcoming films by posting on their social media accounts. Their role as social media influencers helped to enhance customer outreach and resulted in a higher, more positive, impact than if our company twitter had tweeted the same link and message. I was affected by this and wanted to research more on the topic of how social media influencers impact individuals. I decided to make the topic of my project on how social media influencers' have impacted college students. I created a video production to gather data, as well as performed comprehensive research on the topic. 

 

 

In my Media Literacy class, we were assigned to identify hidden meanings and themes within an advertisement. The goal of the project was to recognize the persuasive strategies and technical production techniques used. For this project, I used Lebron James’ Nike ‘Together’ Commercial and analyzed the media content and the relationship to the audience. I created a powerpoint which described the strategies the company used to target a specific audience within the commercial. I believe this project demonstrated my ability to analyze how audiences receive and interpret to messages because I was able to research statistics on the advertisement and the impact it had on their target audience. This was an interesting project for me because I am used to watching and absorbing media on a surface level, but this time I was able to analyze it in depth and learn more about why it was created and the goal in mind. 

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